How is your food service business, restaurant or takeaway business customer list right now ? If you haven’t been collecting emails from your customers, or adding their details to a database, then you are potentially missing out on huge business opportunities and literally throwing away incremental revenues.
Every time someone comes to your restaurant or takeaway menu website, or orders food from you, you should consider that person to not only be a customer, but to be a lead. This is an opportunity for future marketing, it is someone who has shown an interest in your food and a willingness to buy from you – and if you ignore that potential then you are missing out on a fantastic opportunity.